Blog

“Field notes from the GEO era.

We publish what we’re learning as we build — citation patterns, voice tuning, multi-agent loops, and the data behind the playbook.

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FEATURED

May 29, 2026·8 min read

Where AI engines get their sources — 1.2M queries across ChatGPT, Claude, Gemini & Perplexity

We ran 1.2 million tracked queries through ChatGPT, Claude, Gemini, and Perplexity over Q1 2026. The citation patterns aren’t what SEO playbooks predict — and the four engines disagree more than you’d think.

How to get cited by ChatGPT in 2026 — seven content patterns that earn citations

We tested seven content patterns across 1.2M tracked queries. The winners aren’t mysterious — but most teams still write content the engines can’t cite.

PLAYBOOKGEO-101

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May 24, 2026·7 min

The HubSpot AEO stack — pairing the AEO Grader with a Track-to-Publish loop

HubSpot’s AEO Grader scores your AI visibility across five dimensions. None of them tell you what to publish next. Here’s how to close the loop.

PLAYBOOKTOOLS

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May 16, 2026·6 min

What is Generative Engine Optimization (GEO) — and why it’s not SEO 2.0

GEO isn’t SEO with a new logo. It’s a different physics: AI engines synthesize one answer instead of returning ten links. We unpack what changes — and what stays.

GEO-101STRATEGY

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May 12, 2026·5 min

83% of AI citations come from beyond the top ten

We pulled 1.2M tracked queries across ChatGPT, Claude, Gemini and Perplexity. The result: most cited sources aren’t the ones ranking on Google.

GEO-101DATA

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May 9, 2026·7 min

How we built Citeable in 8 weeks — the multi-agent loop

Writer · editor · fact-checker. Three agents, one draft. Here’s why the loop matters more than the model.

BUILD-LOGENGINEERING